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<<Newsletter Anrede>> <<Vorname>> <<Nachname>>
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Isn't it nice to talk about successful customer projects? And even nicer when the customers do it themselves! Clariant showcases how their new Brand Portal is used in a 50-second video clip.
Also, brilliantly realized was the virtual Akeneo event «Unlock 2021», which is coming to an end these days. In case you didn't have time to attend, we would be happy to explain the two highlights «PXM Studio» and the «Akeneo PIM Growth Edition» to you.
As of now, our new Sales Manager Philipp Böhner is available to help you. Expect interesting conversations with him.
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Warm greetings and join us in looking forward to May!
Roland Kannappel, CEO
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Clariant's new brand portal
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One Brand – One Platform
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«A Brand Asset is not just a Brand Asset, but an element connected to dozens of other elements, departments, external collaborators, and past and future marketing campaigns: one brand – one customer journey.»
... says Petra Amstad, Senior Brand Manager and project manager at Clariant. After an intensive project phase, all employees, as well as external partners, now benefit from a central brand portal consisting of:
- Digital Asset Management System - CELUM
- Enterprise Content Buying platform - Smint.io
- Media integration - brix:anura
- Corporate Design for PowerPoint - Brandic
This is the perfect symbiosis for Clariant's globally consistent «Customer Brand Journey».
We are proud to have contributed to the efficient and sustainable organization of Clariant's brand assets through this successful implementation.
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Click on the image to watch the 50-second video!
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The new Akeneo PIM Growth Edition
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Start your PXM journey as a mid-sized company with the Akeneo PIM Growth Edition (SaaS model) and benefit from the core functionalities of the Enterprise Edition including hosting and support.
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Akeneo PXM Studio – The cockpit for your commerce stack
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From the PXM Studio Cockpit, with the Akeneo PIM at its heart, you now centrally control the entire Akeneo product range:
- Analytics & Insights – for enriched and contextualized product catalogs as well as appealing product experiences
- Onboarder – for a strong cooperation with external suppliers and brand manufacturers
- Shared Catalogs – the ability to share digital catalogs with internal and external stakeholders, so they always have access to the latest product information
- Data Connectors – for a comprehensive connectivity with the Akeneo Marketplace
Every product-oriented company can benefit from this offer. We gladly take the time to advise you.
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Who is Who – We introduce ourselves!
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The motto for the second quarter of 2021 is «full speed ahead», which is why we are strengthening our team with a sales manager. As a potential customer, you will thus have a dedicated contact person. And at the same time, our business consultants can focus more intensively on ongoing projects.
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Philipp Böhner
Sales Manager
We are very excited to have Philipp as our new Sales Manager in the team. After many years of working on the user side, he is now taking on the challenges of working as a service provider.
As Deputy Head of Digital Marketing at Weita, he was already able to intensively explore the topics of Digital Asset Management and Product Information Management. He therefore has excellent industry knowledge.
We appreciate his enthusiasm and are convinced that Philipp is a good communicator who recognizes your needs and meets your challenges with solution-oriented offers.
Philipp finds his balance mainly in outdoor activities, which he enjoys doing together with his family.
His motto: «Not giving up wins!»
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Additionally to the existing integration possibilities, brix:anura can also be used as a digital signage software solution. Create a video collection via your DAM system which can be displayed as video playlists on digital screens at point of sales, train stations, airports, hotels, public transport etc.
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The brix:anura Lightbox now has a slideshow function in which a collection of assets can be played automatically by using a play button.
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Generate a specific thumbnail out of 3D models in CELUM DAM for the preview in brix:anura.
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Coming Soon – brix:anura Crop-Function
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The next feature to come is the integration of the Image Editor. The cropping function allows you to crop and download specific image sections in the desired aspect ratio, for example 16:9 or 4:3 etc. – all without using a graphics program.
Have you been waiting for this function? Give us a call.
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CELUM Extensions & Connectors
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MS Azure Face Recognition
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Extend your CELUM DAM with «MS Azure Face Recognition» to quickly find and tag images where people are visible.
Technical documentation
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Improve your image analysis with «MS Azure Custom Tags». Use your taxonomy, created via the AI service MS Azure Custom Vision, for automatic tagging.
Technical documentation
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We have extended our extension Custom Previews with the preview of 3D models. In addition, you can now also control the plug-in via permissions to avoid unauthorized downloads.
Technical documentation
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After the «CELUMIUM 2020» became a victim of Corona, the concept for the 2021 edition has been reconsidered. The event will be divided into two parts:
SPRING Edition
Online mini-conference featuring select keynote presentations and first-hand CELUM product updates on Wednesday, May 12, 2021.
SUMMER Edition
Face-to-face conference followed by a summer party at the CELUM Campus in Linz on Thursday, September 2, 2021 and master classes on Friday, September 3, 2021.
As a Silver Sponsor and long-time CELUM partner, we are excited to be a part of the event.
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