DAMXplained
by Veronika Altenbach
Digital asset management (DAM) has long been more than just a tool. It is a key lever for brand management, efficiency, collaboration, and scalability. At the same time, DAM remains complex, fragmented, or difficult to grasp for many.
This is exactly where DAMXplained comes in.
DAMXplained stands for
- Clarity instead of buzzwords
- Practice instead of theory
- Exchange on equal terms
- Learning from real use cases, challenges, and solutions
Under the DAMXplained brand, we will bundle content, discussions, and formats related to digital asset management—from basics and best practices to strategic issues in marketing, branding, IT, and operations.
What you can expect
- Insights and discussions from the field
- Jointly addressing current DAM challenges
- Perspectives from experts, partners, and the community
- Space for questions, experiences, and controversial topics
Kickoff
We are kicking off DAMXplained with a three-part webinar series on DAM migrations – one of the most challenging and currently most relevant topics in the DAM environment.
February 26, 2026 | 11:00 a.m.
Part 1: Mastering DAM migrations
Processes & technology at a glance – Success factors for a successful DAM migration
In this first webinar, we will talk about why DAM migrations are so relevant today, what challenges exist, and what basic principles ensure success – in a practical, honest way, with room for questions.
Register nowWe see DAMXplained as a long-term thematic framework – the introduction begins with this first webinar.
We look forward to the exchange and a joint start of DAMXplained.