Schweiz tourismus

Headquartered in Zurich, Switzerland Tourism is the national tourism marketing organization of Switzerland and is present worldwide with over 280 employees in 35 offices, in 23 markets. Switzerland Tourism is the organization that promotes the demand for tourism activities in Switzerland at home and abroad. This is done through the development and implementation of various marketing programs and the profiling of the strong tourism brand Switzerland.


Switzerland Tourism's basic mission is to trigger travel desires and attract new guests to Switzerland. Content marketing is the linchpin of the strategic orientation. This includes digital and analog communication with a lot of image and video material, which is produced in-house but also partly purchased.

After Unic was commissioned with the new website in 2019 and Sitecore was implemented as the content management system (CMS) in 2020, the task for us was to merge the extensive library of images and videos, which had previously been managed in two different systems. The countless media assets should be able to be used by different users, such as destinations, partners, international travel trade media or service providers such as mountain railroads, museums, hotels etc.

Until now, centrally created assets and advertising templates have been adapted by the markets, but their derivatives have not been stored centrally, which is why there is no overview of all advertising materials produced worldwide. Switzerland Tourism would like to counteract this in the future.

In the future, creative assets such as images, graphics, logos, icons, CI/CD guidelines and templates will be managed in the digital asset management system. The elaborately produced videos, which previously found their place in the Swiss Video Library, are also to be given a new home.

With this project, Switzerland Tourism would like to take the opportunity to manage all media assets in a centrally accessible system. The intuitive maintenance of metadata as well as the distribution of assets in line with the target group play an important role. A digital asset management system (DAM) seamlessly integrated into the system landscape will be used for this purpose.

All in all, Switzerland Tourism wants to offer visitors to the website a unique visitor experience, with high-quality and professionally verified content.

System landscape

Systemlandschaft ST 040923

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