Central dealer portal for digital assets at Schaffner AG - brix - Basel/Allschwil
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Schaffner AG is a Swiss family business that has been locally producing high-quality garden furniture for over 70 years. With loving craftsmanship, Schaffner combines durable materials with timeless designs, making each piece of furniture a small work of art. The products impress both in form and function and can be individually customized to suit every taste.

Schaffner combines consistency, quality, and design – with a clear focus on sustainable values and long-term customer relationships.

Industry

Manufacturing and distribution of garden furniture

Establishment

1954

Employee

over 50

Seat

Müllheim, Thurgau

Starting position

Schaffner AG continuously produces new visual worlds and product documentation for trade – product images, mood images, assortment catalogs, and price lists. To ensure that dealers can access them at any time without encountering obstacles, the company was looking for a central platform through which these contents could be provided easily, structured, and always up-to-date. An initial in-house development of a dealer portal was already tested and discarded after several months – instead, a professional, established solution that could be implemented quickly was sought.

Challenges

Structures were not clearly visible, which made it difficult to get an overview of the available content. Access to data was also not centralized – for dealers, this meant a time-consuming, complicated path to the necessary documents. At the same time, the requirements were increasing: media should be stored centrally and at the same time be able to be provided individually in dealer-specific areas. The new solution should be so intuitive that a new user can find their way around with minimal training effort, and so scalable that it can meet future requirements. The timeframe added to the difficulty: the portal had to be designed, built, migrated, and launched within a single month.

With this task, Schaffner AG turned to brix, who implemented the project together with Bynder. The biggest challenge was obvious: to meet the tight timeframe without compromising on quality or structure.

Solution

Procedure

The project followed a clearly structured process:

  1. Demo and evaluation
  2. Decision
  3. Kickoff at the beginning of November 2025
  4. Technical implementation and conception
  5. Migration of existing data
  6. Go-live at the beginning of December 2025

The decision-making process itself was deliberately lean and efficient – a tight timeframe requires an equally concise path to decision.

Migration and Data Structure

An essential part of the project was the migration of existing data into the new system environment. In doing so, Schaffner contributed significantly to the successful outcome by delivering its data in a structured manner - including self-defined metadata and filter logics. Without this thorough preparation, implementation within the tight timeframe would hardly have been possible. brix took over the technical implementation and optimized and configured the structure provided by Schaffner into a clean, long-term maintainable, and expandable data base.

Authorization concept and dealer-specific portals

For Schaffner, a differentiated authorization concept was central: Not every dealer should have access to all content, and individual image worlds may only be obtained with watermarks – or ordered. The asset ordering process is a standard function of Bynder, which could be used here in a tailor-made way. Each dealer has their own permission-controlled portal page where they can directly find the content released for them – without having to search through the entire archive.

A special feature of Bynder that makes this fine-tuning possible: Metadata can be configured to depend on each other, and based on this, the permissions as well. This linking of metadata and access rights was crucial for the implementation of the dealer portal.

Choice of Platform: Usability and Scalability

The decision for Bynder was made by Schaffner AG itself. The implementation was accompanied by brix as an implementation partner - both technically and conceptually - ensuring that strengths such as the intuitive user interface, fast search function, high scalability, and flexible interfaces were specifically tailored to the requirements of Schaffner.

Structure of the dealer portal

With Bynder, a central dealer portal was created that consolidates all product and mood images. Price lists were compiled in a structured manner and assortment catalogs were made centrally accessible.

 
DSC 0655 001 michi
 
DSC 0655 001 michi

Especially with such a tight timeframe, it becomes apparent whether a partnership works. We were able to implement the project for Schaffner AG at this speed only because Bynder fit as a platform from the start and the collaboration was on equal footing. The result is a solution on which Schaffner can build in the coming years.

 
 
 

Results & Added Value

With the new dealer platform, Schaffner AG has a central access point for all digital media. Today, over 100 user accounts access over 181,000 assets in the system – dealers thereby receive simplified access to always up-to-date product information in a clearly defined, individually managed dealer area, while the internal data storage remains structured and consistent in a modern DAM solution.

The intensity of the platform's daily use is demonstrated within a year by over 270,000 downloads, approximately 3,000 views, around 800 logins, and around 1,800 search queries. Internally, the organization of digital assets has also been significantly simplified. At the same time, dealers benefit from intuitive usage and quick findability of all relevant information – the platform thus fulfills exactly the demand that Schaffner AG set at the start of the project. The ambitious schedule was adhered to thanks to clear goal setting, structured implementation, and close collaboration between Schaffner, brix, and Bynder – a result that lays the foundation for long-term cooperation.

Would you also like to support your dealers, partners, or sales teams with a central, structured platform?

We are happy to show you how a modern Digital Asset Management with an integrated portal simplifies your processes and strengthens your brand management.

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