Bynder Salsify Connector: Automatically sync assets - brix - Basel/Allschwil

Bynder Salsify Connector Service

The «Bynder Salsify Connector» automatically transfers product assets from your Bynder DAM system to one or multiple Salsify instances and directly links them to the corresponding products. The assignment is based on user-friendly managed collections and can be configured according to individual requirements – currently using defined naming conventions and image types. This enables structured, efficient, and consistent management of product media across system boundaries. The connector supports automatic updates of existing assets and can be flexibly extended for individual customer requirements, additional markets, or further instances.

Functions

  • Automated synchronization of assets from Bynder to Salsify
  • Automatic product and image type assignment based on configurable rules tailored to individual requirements
  • Replacement of existing assets during updatesIntuitive asset management via collections in Bynder
  • Support for localized assets – e.g. images with text content depending on region and language
  • Periodic synchronization and automated retry mechanisms in case of errors

Benefit

Automated product media management

Product assets are managed centrally and delivered automatically in the correct format.

Consistent media assignment

Assets are automatically linked to the correct products and image types.

High process reliability

Clear rules and automated validations reduce errors and improve data quality.

Scalable across multiple markets and instances

The connector can be flexibly extended for additional country organizations or system landscapes.

Automate your product media delivery from Bynder DAM to Salsify

Let’s make your media processes more efficient and scalable together.

FAQ

Assignment is based on customizable naming conventions that are configured for each connector instance. The connector reads the metadata stored with the asset, searches Salsify for the matching product, and assigns the asset to the correct image type.

Yes. If Salsify provides localized fields for a given image type, the connector can transfer different assets for each language – for example, images with text in the local language or regional labels.

Existing product assets in Salsify will be automatically replaced by the new version. Synchronization occurs periodically, so updates are pushed to the connected Salsify instances without any manual intervention.

The connector is designed to support multiple instances and allows separate configuration for each market or channel. Each instance has its own mapping logic—including its own naming conventions and image type mapping.

The connector features automated retry mechanisms. If a transfer fails, it is retried in subsequent synchronization cycles—without requiring manual intervention from the editorial or operations teams.