Pilatus Aircraft Ltd Case Study - brix

Founded in 1939, Pilatus Aircraft Ltd is the only Swiss company to develop, produce and sell aircraft to customers around the world. From the legendary Pilatus Porter PC-6 to the best-selling single-engine turboprop in its class, the PC-12, and the PC-21, the training system of the future. The latest aircraft is the PC-24 – the world’s first ever business jet for use on short unprepared runways. Domiciled in Stans, the company is certified to ISO 14001 in recognition of its efforts for the environment. The Pilatus Group includes two independent subsidiaries in Broomfield (Colorado, USA) and Adelaide (Australia). With over 2,000 employees at its headquarters, Pilatus is one of the largest employers in Central Switzerland. Pilatus provides training for about 130 apprentices in 13 different professions – job training for young people has always been a very high priority at Pilatus.

Industry

Aviation

Headcount

>2000

Worldwide active on

5 continents

Headquarters

Stans CH

The Challenge

A consistent appearance for quick and clear brand recognition is imperative for Pilatus, the internationally active aviation company. The branding specifications apply throughout the group – also for the dealer network (Authorized Pilatus Centers). Before the implementation of the brix solution brix:papilio, dealers mostly used regional advertising partners or resorted to their own creations. This led to non-CI/CD-compliant graphics and content.

So, what does a suitable web-to-print (W2P) solution need to look like to easily produce consistent advertising materials worldwide based on predefined templates? After all, the objective is for all product departments, subsidiaries and dealers to independently produce brand-compliant, individually personalized advertisements and publications, as well as to place print orders locally.

W2P enables us and our Authorized Pilatus Centers to create of high definition advertising campaigns instantly and independently, with a single click. The time-saving online tool offers predefined templates, simplified formatting and thus ensures 100% compliance with the corporate branding across all channels.

Liby Christen, Manager Marketing & Events

The Solution

brix:papilio - flexible W2P solution

Templates are created centrally according to brand specifications and made available to the regional units. New requirements are implemented quickly and flexibly at any time.

Consistent and yet individualized

Templates can be customized for different languages, regions, and business segments, and finished print jobs can be created in minutes.

Autonomous web solution

The creation of templates and the administration are purely web-based. This means that text and images can also be individualized quickly and autonomously in a decentralized manner.

Variable input fields

The group and role-based authorization concept guarantees that each user (employees and agencies) only has access to functionally relevant media content. In addition, the Single Sign-On process (SSO) simplifies access for employees enormously.

Four steps to the print job

Advertisements and publications are created quickly and securely:

Select template
Enter variable elements (image selection and text input, where allowed)
Check live preview and preview PDF
Download and send print PDF

Automatic adaptation to special formats

Adapting advertisements to individual format specifications is straightforward with the «Ad Sizer» module. It is done automatically within defined limits.

Success

Thanks to the W2P tool brix:papilio with its simple user interface, all responsible units create CI/CD-compliant, print-ready advertisements within minutes. The increase in efficiency is enormous and errors are mostly eliminated.

One brand, one appearance!

The template-based W2P solution brix:papilio ensures that Pilatus has a consistent brand presence worldwide. Despite many publication formats and regional peculiarities, all responsible parties create CI/CD-compliant printing materials in the blink of an eye.

Significant relief for the headquarters

Advertisements and publications can now be produced decentrally in just a few steps and in high quality. A substantial relief for the central marketing unit!

Intuitive system - no training required

Using the system is learned quickly: Users are immediately productive thanks to the user manual – without special training.

Even without layout knowledge

The simple and rule-based operation does not require users to have any special layout knowledge. Quality is automatically ensured via live previews, PDF previews and print PDFs.

Always full transparency

Thanks to the module for advanced statistics, the responsible managers are always in the picture about the most frequently used templates and content. Pilatus therefore knows exactly which advertising materials are produced for which aircraft type.

Continuous development

With input from customers like Pilatus, brix is continuously developing its W2P system. Whether it's the fully autonomous creation of marketing campaigns or the independent placing of print orders by subsidiaries and dealers: there are hardly any limits when it comes to optimized processes and improved user-friendliness.

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