Ricola case study - brix - brix

Ricola is one of the most modern and innovative candy manufacturers in the world. The company exports herbal specialities to more than 50 countries and is known for Swiss quality. Founded in 1930, with headquarters in Laufen near Basel and subsidiaries in Europe, Asia and the USA, Ricola now produces around 60 types of herbal sweets and tea specialties. The family-owned company is known as the pioneer in the cultivation of herbs in Switzerland with a strong focus on carefully selected locations and controlled eco-friendly agriculture without the use of pesticides and herbicides.

Industry

Food

Headcount

500

Worldwide active in

>50 Countries

Business volume

CHF 340 Mio. Turnover / year

The Challenge

For a company like Ricola, with distribution partners in over 50 countries, it is essential that all market managers and agencies have easy and functional access to centrally created brand and communication content. This ensures that the traditional Swiss company is perceived worldwide as a unique, global brand.

But how can the flood of existing assets (images & videos) be broken down into a meaningful structure that meets all user requirements in the various markets? And how is a suitable metadata structure designed? Beyond that, an intelligent set of rules must ensure that the various internal and external users receive function-related access and usage rights.

The CELUM ContentHub implemented by brix enables perfect adaptation to the system environment at Ricola in terms of user experience as well as user- and rights management.

Johannes Fenner, Head Global Digital Communications

The Solution

Core piece – CELUM Content Hub

The central and safe haven for all Ricola media assets is the CELUM ContentHub. This is where all brand and communication content is made available for the various channels worldwide.

Perfect system integration

The CELUM ContentHub is seamlessly integrated into Ricola's existing system environment without media disruption. Additional add-ons and the connection of third-party systems are realised with practical brix extensions for CELUM.

Download portal for externals

Through the PIN download link (Push) and the integration of brix:anura (Pull), external media professionals have access to the central media database. The content can be downloaded from the website without manual approval.

User- and rights management

The group and role-based authorization concept guarantees that each user (employees and agencies) only has access to functionally relevant media content. In addition, the Single Sign-On process (SSO) simplifies access for employees enormously.

Multi-Taxonomy

Different taxonomies (tag structures) help to address the different target groups in a demand-oriented and understandable way.

Anbaugebiete Luzerner Hinterland IMGP1316 RGB

The Success

Marketing managers and media professionals work hand in hand thanks to RICO (Ricola Internal ContentHub), as the DAM system is known internally at Ricola. Brand and communication content is available in a standardized form worldwide. This ensures that Ricola is perceived as a global brand.

Successful Launch

Professionally designed and perfectly integrated into Ricola's system architecture, the global DAM system has been an indispensable part of Ricola's business since its successful launch in 2016.

Ricola, worldwide

The CELUM ContentHub implemented by brix takes systematic and time-saving work with brand and communication content to a new level. In this way, Ricola ensures a uniform brand presence worldwide.

Easy and efficient orchestration

Working efficiently with media content can be so easy: The clear structure, comprehensible processes and intuitive operation make the distribution of centrally created marketing content much easier.

Highest acceptance

User-friendly, flexible and Ricola-branded: These are the most important characteristics that contribute to the high acceptance and identification with RICO among marketing managers, partners and agencies.

External media access

Media professionals such as agencies and journalists appreciate the direct access to images, videos and documents via a web-based download portal. A nice side effect: a significant reduction in the workload of the Ricola media offices.

A future-proof partnership

The CELUM ContentHub and the brix extensions that were built for it are continuously being developed and adapted to new requirements. brix has been the preferred partner and a proven specialist in this field for years.

World-wide access to centrally created brand- and communication content