Ricola is one of the most modern and innovative candy manufacturers in the world. The company exports herbal specialities to more than 50 countries and is known for Swiss quality. Founded in 1930, with headquarters in Laufen near Basel and subsidiaries in Europe, Asia and the USA, Ricola now produces around 60 types of herbal sweets and tea specialties. The family-owned company is known as the pioneer in the cultivation of herbs in Switzerland with a strong focus on carefully selected locations and controlled eco-friendly agriculture without the use of pesticides and herbicides.
Marketing managers and media professionals work hand in hand thanks to RICO (Ricola Internal ContentHub), as the DAM system is known internally at Ricola. Brand and communication content is available in a standardized form worldwide. This ensures that Ricola is perceived as a global brand.