A passion for sugar: Pfeifer & Langen chooses Bynder and brix

For over 150 years, Pfeifer & Langen has stood for the highest quality in the production of sugar and innovative sugar specialties. With over 2,600 employees and an annual turnover of around 1.8 billion euros, the family-owned company is one of Europe's leading sugar producers – and consistently focuses on sustainability and modern, environmentally friendly production processes.

However, Pfeifer & Langen's innovative spirit is not only evident in production: The company is also breaking new ground in brand and media management. In the search for a future-proof solution for the central, digital and efficient management of content and brand assets, the choice fell on Bynder - one of the leading platforms for digital asset management and brand management, specially developed for the requirements of growing brands.

With Bynder, digital media content - such as images, videos, or documents – can be organized in a structured way, found quickly and made available in line with the brand. As the implementation partner, brix was commissioned to provide both technical and conceptual support for the introduction and to ensure that the new system is optimally adapted to Pfeifer & Langen's requirements.

Bynder was particularly convincing due to

• an integrated Brand Guideline Portal
• the seamless connection to Microsoft 365
• an intuitive user interface with minimal training requirements
• Centralized management and easy search of digital assets
• Consistent brand management thanks to a central brand platform
• High scalability for future growth
• Flexible integration options with third-party systems

Curious to find out more? Find out more about Bynder as a solution for DAM and brand management and about our services as an implementation partner.

For us at brix, it is a particular pleasure to be able to accompany Pfeifer & Langen on this journey. With our many years of experience in the implementation of modern digital asset and brand management systems and our in-depth software engineering expertise, we ensure that Bynder is optimally tailored to individual requirements and seamlessly integrated into existing system landscapes. With our team, we ensure that Pfeifer & Langen can exploit the full potential of the platform – from structured media management to consistent and brand-compliant communication.

The first brand guidelines and media assets should be available via the new platform by the beginning of June 2025. Together with the Pfeifer & Langen team, we are working flat out to achieve this ambitious goal – efficiently, solution-oriented and in partnership.

We say: Welcome, Pfeifer & Langen - we look forward to a sweet collaboration!