Since 2009, Helvetia is using the W2P solution brix:papilio for the efficient production of standardised communication media. Parallel to the planning of the new advertising campaign "Enthusiasm?", a complete redesign of the W2P solution was due at the beginning of 2013. At the same time, the CELUM DAM system for managing employee portraits and signatures was also improved.
The sales units were to be provided with a total of 32 templates (advertisements, posters, folding cards, etc.) in three languages with which the order of the print-ready PDFs could be processed fully automatically within minutes.
Easily extendable W2P system
The brix:papilio templates are created according to the CI/CD guidelines of Helvetia and can be easily adapted to new requirements at any time.
Web-based and autonomous
The administration as well as the template creation are purely web-based. Modifications (images and texts) are carried out autonomously by Helvetia.
Just a few steps to reach your goal
Each advertising medium is created in just four steps:
- Template selection (in groups)
- Input of the variable elements (image selection and text input, where allowed)
- Live preview and preview PDF for review purposes
- Order of the print PDF to download or send as PIN
Integrity of publications
Thanks to definable dependencies between the input fields (e.g. correct claim based on language selection or appropriate headlines based on the selected header image), the content and layout integrity of all publications is always guaranteed.
Dynamic visibility of input fields
Certain input fields can be displayed or hidden depending on a particular value selection, enabling multiple layout variants within a single template.
Automatic format adjustment
The "Ad Sizer" module allows automatic format adaptation within defined limits (e.g. to adapt advertisements to the print space).
Quickly producing special formats
For special advertising materials (team advertisements, advertising boards, textile lettering etc.), the orders are not rendered directly but are forwarded to the internal graphics department, where they are processed and returned to the automated ordering process.
CELUM DAM integration
The CELUM DAM system manages, among other things, all employee portraits and signatures. These assets are also available in brix:papilio, where they can be used in the templates along with the associated metadata. The selection via keywords allows precise filtering.
Thanks to the successful introduction and the systematic development of the brix:papilio W2P system, all agencies in the Helvetia Group produce a wide range of their communication materials in a simple, fast and above all 100% CI/CD compliant manner.