Press release: DAM partnership with Bynder
27. October 2022
The Digital Asset Management specialists from Basel/Switzerland are very pleased to announce their DAM partnership with Bynder
MoreSchaffner AG: New client in the brix community
by Michael Degiampietro
27. November 2025 3 minutes
We are very pleased to welcome the Swiss family-owned company Schaffner AG as a new member of our brix community. For more than 70 years, the Schaffner brand has stood for high-quality outdoor furniture, Swiss craftsmanship, and timeless design icons, all rooted in values such as durability, quality, and longevity. Their furniture is robust, functional, and customizable.
Each piece tells a story – of the people who crafted it and those who bring these outdoor pieces into their homes. Schaffner represents a successful fusion of craftsmanship, design, and forward thinking.
The path to a modern dealer platform
With the goal of providing their dealers with newly produced visual assets quickly, intuitively, and in a targeted way, Schaffner AG began searching for the right solution. That search led them to brix Solutions AG – and together with us, to the ideal choice: Bynder, one of the leading systems for Digital Asset Management (DAM).
After only a short evaluation phase, it became clear that Bynder, with its future-oriented platform, would optimally support Schaffner’s vision. Particularly convincing were its intuitive user interface and the ability to set up dealer-specific portals through which all digital media – images and documents – can be made available efficiently.
Why Bynder is the perfect solution
Bynder meets all the requirements of a modern digital asset management system – and also offers a wide range of options for a flexible dealer portal. The key factors included are
- Integrated portal solution, customizable for different dealer groups
- Intuitive user interface with minimal training effort
- Central management of all digital assets – images and documents
- Fast, precise search for maximum efficiency
- High scalability to fully support future growth
- Flexible interfaces that allow seamless integration with existing systems
Together toward success
brix as implementation partner: technology, concept & experience
As an official implementation partner, we support Schaffner AG in both the technical and conceptual aspects of introducing Bynder.
With our many years of experience in DAM and brand-management systems, combined with solid software-engineering expertise, we ensure that:
- the platform is precisely tailored to Schaffner’s needs
- existing system landscapes are cleanly integrated
- dealers receive a consistent, brand-aligned user experience
- the full potential of Bynder is realized.
Ambitious timing — clear goals
The kickoff took place in early November 2025 – and we’re already approaching the launch of the new dealer platform at the beginning of December 2025.
An ambitious timeline? Absolutely.
Achievable? Definitely – thanks to:
- the excellent preparation by the team at Schaffner AG
- the flexibility and experience of our brix team
- a collaborative partnership on equal footing from day one until now.
Together, we’re working at full speed to deliver the platform in record time – efficient, solution-oriented, and focused.
A warm welcome to the brix community, Schaffner AG – here’s to continued strong and successful collaboration!
Let us show you how we can deliver your solution efficiently and on schedule
Benefit from proven processes and an implementation that delivers on its promise.
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