Why do companies need a PIM system?

by Veronika Altenbach

PIM
27. January 2022 2 minutes

Product communication

Like corporate communications, product communication also enjoys a high status in the modern enterprise. Accordingly, each area uses its single source of truth: the master data is located in the ERP system, the digital assets in the DAM system, and the product information relevant for the various communication channels is managed and enriched in a PIM system. The connection of the systems – in line with the best-of-breed approach – as well as the intuitive handling and efficient processing of the product data in the PIM system, can achieve a decisive competitive advantage.

Effective and efficient

As soon as product information is maintained centrally, you communicate on all channels as if from a single source. Price adjustments, translations or product data enriched for sales by your product and marketing teams can be distributed to the relevant channels in no time at all. The PIM system helps to optimize your work processes.

The whole is more than the sum of its parts

The PIM system can be integrated directly into your system landscape, either with standard connectors from the manufacturer or those from brix, such as the novomind or Akeneo Connect for the seamless integration of CELUM DAM.
From PoC (proof of concept) to an SME solution to integration in a large corporate environment with multiple clients: The PIM system is scalable and grows with your requirements.

What challenges does your company face when it comes to product experience?

We are happy to support you in handling your product information.