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Press release 28.01.2021

28. January 2021
brix IT Solutions and novomind from Germany enter a strategic partnership

Allschwil / Hamburg, January 28, 2021 – Offering holistic solutions together – with this goal in mind, the Swiss company brix IT Solutions, a specialist in digital asset management (DAM), product information management (PIM), dynamic database publishing (DDP) and business process management (BPM), and novomind, the German developer of globally implementable omnichannel commerce and customer service software, have entered into a strategic partnership. Effective immediately, brix is expanding its portfolio to include the quality product data management system novomind iPIM.

For success and growth in omnichannel e-commerce, the centralization, preparation and management of product information and multimedia data, as well as their distribution to the various online sales channels, play an important role. A seamless integration of PIM and DAM systems along with the store system significantly improves performance.

novomind iPIM presents all internal and external product data processes comprehensively, clearly and always up to date, enabling efficient product range management, flexible structures and the targeted output of product information to all channels. The connection of novomind iPIM with DAM systems via interfaces enables companies to prepare content quickly and without system interruptions. Within novomind iPIM, a company not only has access to the relevant product information, but also to all the associated digital media at the same time.

Both brix and novomind are partners of the Austrian DAM software provider CELUM. The novomind Connector makes it easy to synchronize product information from novomind iPIM with current product assets (images, videos, documents) from the CELUM ContentHub. In addition to matching the information fields of product images, the product data structure from the novomind iPIM system is also transferred to the CELUM DAM system. Conversely, assigned digital assets can be transferred back into novomind iPIM in a variety of formats, enabling a two-way synchronization of all relevant product data.

In line with our best-of-breed approach, novomind iPIM fits perfectly into our product portfolio. It offers companies a holistic software solution for the efficient preparation of high-quality product content and consistent distribution to all desired channels.

With novomind as our partner, we will be able to react even more flexibly to constantly changing market requirements in the future.

With brix, we have gained an innovative and experienced partner with whom we are already successfully working together for Swiss companies such as Mammut.

Together, we offer our customers a complete solution for managing context-specific product data with maximum flexibility and the well-known Swiss precision.

About brix

As an innovative IT solution provider in Switzerland, brix has been accompanying companies of all sizes on the path to digital transformation for over 20 years. With future-oriented software solutions in the areas of DAM, PIM, BPM and publishing, business processes are made more efficient so that the right information is available at the right time at the right touchpoints. Together with their comprehensive range of services from analysis and project conception to software implementations, integrations and individual customizing to hosting, support and maintenance, the highly motivated 14-member team offers much more than software. The overall, needs-oriented and customized consulting is highly appreciated by brands such as Givaudan, Glas Trösch, hansgrohe, Mammut, Ricola, SBB, Scott and Victorinox. Therefore, brix ensures long-term satisfaction for customers with «more than software». www.brix.ch

About novomind

novomind AG has been developing intelligent, globally implementable omnichannel commerce and customer service software for 20 years and is one of the technology leaders in Europe. The portfolio includes standardized solutions for commerce companies as well as contact centers and is comprised of the products novomind iPIM, novomind iSHOP, novomind iMARKET and novomind iAGENT. The use of artificial intelligence (AI) is just as much a part of the service portfolio as the advantages of an international partner network. As an owner-managed company, novomind offers everything that is necessary today for modern omnichannel commerce and customer service. A team of over 400 currently supports around 250 companies and is growing steadily. Satisfied customers include C&A, CTS Eventim, Globetrotter, Görtz, Mammut, OTTO, Ernsting's family, EnBW, babywalz and Sixt. International corporations, medium-sized companies and associations have relied on the partnership for many years. www.novomind.com