Consistent brand presence with portals

by Philipp Böhner

07. November 2022 3 minutes
Why a consistent brand presence is so important

Consistent branding is the calling card of any organization. It is an important means of strengthening the corporate profile and addressing the target groups. A consistent brand presence is characterized by a uniform design that is reflected in all communication channels. This creates trust and sympathy among customers and helps to establish the brand in the long term. A consistent brand presence has a positive impact on the perception of the brand. Target groups recognize the brand more easily and know what they can expect from it. At the same time, it makes it easier for the company to convey its core messages and thus strengthen its positioning in the market.

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The Challenge

The challenge is to take into account the diversity of communication tools and channels and to make the design rules as simple as possible so that they can be implemented by all employees.

At the same time, up-to-date content should always be made available to customers, employees and partners in an appealing and accessible way.

With limited resources in a company, it can be difficult to share the right content and answer all inquiries personally. In addition, the media content for one's own brand is usually managed in several internal data sources, to which external stakeholders cannot or do not want to be given direct access.

How Portals helps you

Be undaunted, there is a solution: with Portals you can create brand portals, media portals, download portals or even press portals in no time and to fit your needs. Portals presents your brand content and media content on an appealing, modern interface that is intuitive to use. At the same time, your data sources, such as a DAM system and a DMS, can be easily connected and their information transferred to your portal in aggregated form. You want to offer different collections and media data to different target groups? No problem: create several target group-specific portals. In each portal, access permissions can be set so that the content is output individually according to your wishes.

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