We welcome the BRITA Group as a new customer!

We are delighted to welcome the BRITA Group, a leading global manufacturer of drinking water filters, as a new customer to our brix community.

A global player with clear requirements

BRITA is a globally active group of companies with 27 national and international subsidiaries and production sites in Germany, the UK, Italy, and China. With 82% of its sales coming from outside the German market, BRITA is a true global player and, as a company, places the highest demands on the management of its digital assets.

Sharedien impresses across the board

BRITA chose the Sharedien DAM solution for the central management of its extensive digital content, impressed by the following arguments:

• Cloud-native & API-first: Seamless integration into existing system landscapes thanks to stable, versioned APIs – modern architecture that offers future-proofing.
• Intelligent AI search: Assets are found not only via maintained metadata, but also via content similarities and visual characteristics – saving time and increasing the quality of hits.
• Consistent brand management & controlled tagging: Upload templates ensure consistent, controlled tagging and enable consistent compliance with brand processes across all markets and channels.
• International collaboration via workspaces: Dedicated workspaces and integrated workflow management facilitate cross-border collaboration and enable cross-location approval and authorization processes – without the need for additional systems.
• Extended data model: Flexible entities for products and campaigns allow structured mapping of business processes and better links between assets.
• Centralized management, scalability, and personalized dashboards: All assets in one place, customizable dashboards for different target groups, and a platform that grows with your needs.
• Security & data-driven optimization: Fine-grained access controls, version management, and analysis and reporting functions protect content and increase long-term efficiency and productivity.

brix as nominated implementation partner

We are particularly pleased that Sharedien has nominated us as its implementation partner for the introduction and use of the Sharedien DAM solution at BRITA.

With our many years of experience in DAM projects and in close cooperation with BRITA and Sharedien, we ensure that the filter manufacturer fully exploits all the advantages of efficient asset management. Together, we are implementing the project and supporting BRITA in managing its digital media content sustainably and ensuring consistent brand communication worldwide.

Welcome, BRITA – here's to a successful collaboration!