Why use PIM and why Akeneo PIM?

by Veronika Altenbach

11. July 2019 1 minute

«Price and quality continue to lose importance among Generation Z as selection criteria for a brand or product. The youngest consumers instead value secondary factors such as style, product presentation or sustainability aspects.» Study by OC&C Strategy Consultants

To be able to present products appealingly on all channels, PIM is the optimal system. Here you collect, standardize, enrich product information, put it in the right context for each channel, and then distribute product data to your preferred channels.

Akeneo PIM makes it possible to do exactly this job excellently. Akeneo PIM is intuitive software that radically simplifies product data management.

Related topics

Akeneo ico akeneopim 1

Top ratings for Akeneo

24. June 2022

In SoftwareReviews' PIM Data Quadrant Report, Akeneo PIM was awarded top ratings.

Connector icons celum akeneo by brix

Product Information Management (PIM) with Akeneo

18. January 2019

Following the best of breed approach, we offer an excellent Product Information Management (PIM) system including the matching connector. Akeneo PIM acts as the perfect complement to CELUM DAM.

Manage high-quality assets as well as the excellent product data centrally and create the perfect product experience for all channels.

More about Akeneo PIM
Akeneo ico consitent product experience

The 5 biggest advantages of Akeneo PIM

21. March 2022

brix brings transparency and overview to the large selection of PIM systems. What can Akeneo PIM do and why do we trust in the agile open source PIM from France? Here are the five biggest advantages of Akeneo PIM.