A derivative is a derived copy of an original (image, video, audio or document) created by applying a transformation or manipulation process. Also referred to as derivative are various conversions or download formats such as, PNG, JPG, GIF, MP4, MP3, PDF, etc. In summary, they are different formats which can be displayed in various sections, color spaces or resolutions from the original.
How are the different types of derivatives used?
Derivatives are an excellent support for communicating messages about your company, brand, or product. Originals are converted into different formats such as sizes, resolutions, or clippings and made available for optimized use on the various communication channels. The use of automatically created derivatives can additionally reduce storage and transmission costs for media – images, videos, audio, or documents – as only the originals are stored and only the required versions are transmitted.
Original images are converted into a high-resolution format for print production and simultaneously into a web-optimized version for online presentation.
A cropped image on a white background in wide format, is placed into a square image with a colored background and made available for the web in PNG format.
By setting a specific focus point, the image is automatically output based on the image focus point for the various output channels in the correct size and with the appropriate crop in the correct data format.
Videos are provided for various streaming channels and social media platforms in different lengths and file sizes. Different formats like 16:9 or 1:1 can be adapted automatically. Conversions from MOV to MP4 files become a breeze.
Audio files are made compatible for as many devices and applications as possible by converting them from one format to another, e.g. WAF to MP3, etc.
Office or InDesign documents are made compatible with as many devices and applications as possible by converting them from one format to another, e.g., PPTX to PDF or InDesign to PDF, etc.
From an InDesign document with bleed and crop marks, a low quality cropped PDF can be created automatically.
Generating derivatives can increase efficiency and flexibility in managing media content by reducing the number of versions of the original and automating media processing, which in turn saves time and resources. They help create optimized content to support your brand message. Visual media remains an important part of any content strategy and therefore should not be neglected when creating content.
Discover the variety of possibilities
Use state-of-the-art technology to create automatically generated derivatives for a memorable and easy-to-understand image of your brand.