Protect image and video assets: Media content tips

by Michael Degiampietro

04. September 2023 3 minutes

In today's connected world, monitoring and tracking your image and video content is becoming increasingly important. This is particularly relevant if you want to ensure that your media content is being used correctly, or if you're investigating how to analyze the performance of your content.


We've compiled a list of 10 strategies that can help you protect your creative assets:

  1. Digital Rights Management (DRM): DRM systems, such as Sharedien's, allow you to maintain control over your digital assets by restricting access and use of those assets by third parties. You can manage rights and licenses and track who is accessing your images and videos.
  2. Watermarking: Embedding watermarks in images and videos is a common way to mark them and track the origin or rights to the content. There are two main types of watermarks: visually apparent watermarks and digital watermarks that are not visible to the human eye. This can be used to determine how and where your assets are being used.
  3. Reverse Image Search: Platforms like Google offer Reverse Image Search, which allows you to search for your images and videos. If someone is using your content without permission, you can track them down this way.
  4. Media monitoring services: There are specialized services and software solutions that can monitor the use of your images and videos on the Internet. These services constantly scan the Internet for your assets and notify you about their usage.
  5. Metadata and tracking URLs: Add metadata to your images and videos or use special tracking URLs. This way, you can track how and where your media content is being distributed.
  6. Social media monitoring: Use social media monitoring tools to see who is sharing or using your images and videos on platforms like Facebook, Instagram, Twitter, etc.
  7. License and contract management: If you license your images and videos to third parties, ensure that contracts, tracking, and monitoring of third party use of your assets is handled.
  8. Audience engagement analytics: Use analytics on the performance of your images and videos to see how they perform on different platforms. This can help you evaluate the effectiveness of your content.
  9. Community reports and user testimonials: In some cases, users or your community may point out unauthorized use. Make sure you respond to such reports and take appropriate action.
  10. Legal action: If you find that your images or videos are being used without your permission, you may consider legal action to protect your rights.

Tracking and monitoring published image and video assets requires diligence and commitment. By combining these approaches and using the right tools, you can ensure that valuable media content is properly protected and used. That way, you maintain control over your creative works while optimizing their performance.

Ready to protect your creative works and increase their impact?

Let us advise you! We'll show you the best strategies for securing your digital content.

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