The power of AI in a DAM

by Veronika Altenbach

13. November 2023 4 minutes

At a time when digital content is becoming increasingly important, digital asset management (DAM) systems have become indispensable tools for companies of all sizes. They enable the efficient management of a wide range of digital resources, including images, videos, audio files, documents, graphics and more. As the amount of digital content continues to grow, so does the effort required to maintain it properly. This makes it increasingly challenging to ensure efficient management with the available capacities. This is where artificial intelligence (AI) comes in to increase the efficiency and effectiveness of companies in dealing with digital content.

Die Macht der KI in einem DAM

AI-generated metadata

Efficient solution for managing digital assets

One of the challenges of managing digital assets is creating and maintaining metadata for each asset and locating it in an extensive pool of digital media. This is where AI can make a decisive contribution by automatically generating relevant metadata. This makes searching and organizing much easier and saves employees' time.

Automated image and object recognition

AI can help with the recognition of content in images and videos in particular. Image recognition algorithms are able to extract information about the content of images, such as objects, colors, faces and more. They also automatically recognize which objects can be seen in an image and save this information as metadata.

Automated keywording

Automatic keywording categorizes your digital media in the best possible way to make it easy to find. AI models use text recognition to identify text in images and natural language processing (NLP) to recognize keywords in documents. Recognition of well-known brands, identification of background, foreground and accent colors are additional benefits. The automatic generation of image descriptions, e.g. for alt texts, also enables improved accessibility on websites.

Automated translations

Dynamic translation of metadata in real time enables fast and effective multilingual content processing. This allows companies to expand their presence in global markets without compromising quality. At the same time, AI ensures consistent translation quality by maintaining a consistent style and precise terminology. This ensures brand consistency across different assets.

Automatic extraction of video and audio data

AI-supported multichannel analysis optimizes the search in the media archive. It searches files for people, projects, visible and spoken text and other criteria. In addition, the AI can recognize speakers and scenes in videos and automatically creates subtitles in different languages.

Content identification and rights management

Another area in which AI can help with the management of digital assets is content identification. AI can check whether digital assets are protected by copyright and manage the corresponding rights. This can help to avoid copyright infringements and ensure that only licensed content is used.

Personalized recommendations

AI can also be used to create personalized recommendations for users within a DAM system. Based on users' previous behavior and search queries, AI can suggest relevant assets that may be of interest to them.

Maximizing value: Intelligent efficiency in digital asset management

From automated metadata generation to precise content identification and efficient rights management. A DAM system unleashes the full potential of your digital content while minimizing administrative effort.

Enter the future of successful asset management now

Let our team of experts advise you comprehensively and find the optimal solution for your needs.

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